Oct 31, 2024
Building with Joy: How Jam's CEO Dani Grant Turned Failed Iterations into a Developer-Loved Product
In a candid and insightful conversation, Jam's co-founder and CEO Dani Grant shared the remarkable journey of building a developer-focused product that's now used by over 150,000 users.
From multiple failed iterations to finding product-market fit, here's how Jam evolved into a tool that's changing how teams handle software development and bug reporting.
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The Power of Patient Capital and Persistent Iteration
One of the most striking revelations from Grant's journey was how Jam went through 18 months of iteration before finding its groove. "We launched seven different variations of this product that failed," Grant shared. What made this extended period of experimentation possible was having investors who understood the nature of building innovative products. "Our investors were very patient with us... if they had told us to give up, Jam would not exist."
This experience aligns with a broader pattern in successful SaaS companies. Grant referenced data showing that companies like Notion took three years to find product-market fit, while Figma took five years. This highlights an important lesson for founders: sometimes the path to success requires multiple iterations and the courage to keep pushing through periods of uncertainty.
Building a Global Remote Culture Through Authenticity
Despite having team members spread across multiple time zones, Jam has managed to build a strong company culture. Rather than relying on forced virtual happy hours, Grant emphasizes that culture is built through daily interactions and work practices. The company maintains a Slack channel called "what's cooking" where team members share works in progress, fostering an environment of excitement and positive reinforcement.
The Journey from Contractors to Core Team
An interesting aspect of Jam's growth story is how they built their initial team. Rather than making immediate full-time hires, they worked extensively with contractors, particularly through a development agency in Poland. This approach allowed them to find people who truly aligned with their values and work style before bringing them on as permanent team members. Today, some of their earliest contractors have become key players in the company, including one who now leads Jam's AI initiatives.
Product Evolution and Market Expansion
Jam's evolution as a product offers valuable lessons in listening to market needs and adapting accordingly. The company recently expanded beyond their core internal bug reporting tool to launch a customer support-focused version, recognizing that end users and customers report the most bugs. This strategic expansion shows how understanding user patterns can lead to natural product evolution.
The Human Element in Technology
A recurring theme throughout the conversation was the importance of maintaining humanity in technology. Grant shared a touching story about how their team culture influences product decisions, including how engineers chose Vercel over Netlify partly because they followed and trusted the engineers who built it on Twitter. This human connection in technology decisions highlights how personal relationships and trust still play crucial roles in B2B software adoption.
Looking to the Future
As Jam continues to grow, their vision remains focused on accelerating software development and improving the bug reporting process across all platforms. Grant emphasized that their ultimate goal is to help their customers serve their own customers better: "We exist to help our customers do more for their customers and to do it in less time."
Key Takeaways:
Patient capital and persistent iteration are crucial for finding product-market fit
Remote company culture is built through authentic daily interactions, not forced activities
Starting with contractors before making full-time hires can help build a stronger core team
Product evolution should be guided by genuine user needs and patterns
Maintaining human connections in technology products creates deeper trust and adoption
Conclusion
Jam's journey from multiple failed iterations to a widely-adopted developer tool demonstrates the importance of persistence, adaptability, and maintaining human connections in building successful technology products. As they continue to expand their product offerings and grow their team, their focus on authentic relationships and solving real user problems provides a valuable blueprint for other technology startups.
Learn more about Jam here:
Jam Website: https://jam.dev
Instagram: https://www.instagram.com/jamdotdev